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No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers, 2nd Edition

No Plastic Sleeves: Portfolio and Self-Promotion Guide for Photographers and Designers, 2nd Edition

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$44.95
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This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process.
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Larry Volk, Associate Professor of Photography, School of Visual and Performing Arts, Endicott College and Danielle Currier, Professor of Design, School of Visual and Performing Arts, Endicott College. Key Features: -Teaches readers how to make the complete self-promotion package: letterhead, resumes, mailers, blogs and websites, and social media presence -Focuses on both the HOW and the WHY of creating effective portfolios and other self-promotion tools -Features new interviews with industry professionals, with more Q&As with professional photographers -Filled with stunning and creative examples of professional and student portfolios; keeps budget in mind for students and struggling professionals A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers and other creative professionals to make a great first impression and secure employment. This new edition of No Plastic Sleeves has been updated to address all facets of portfolio production, with a special focus on self-promotion and new information about blogs and social media’s role in the process. Including hundreds of photos, examples of successful design, and interviews with industry professionals, this text will guide you through the complete process of conceptualizing, designing, and developing all the interconnected aspects of your total portfolio package:
  • Objectively evaluate and edit your work
  • Develop a distinguishing brand concept
  • Understand and apply effective design strategies
  • Design a tailor-made portfolio book
  • Develop a comprehensive online portfolio
  • Develop printed professional and promotional materials
  • Utilize social media and self-promotion strategies
Contents: Introduction Step 1: Evaluate and Edit Step 2: Branding Step 3A: Cover Design Step 3B: Materials and Forms Step 4: Layout Step 5: Construction Step 6: Digital and Online Portfolios Step 7: Promotional Materials Step 8: Professional Materials Appendix A: Interviews Appendix B: Contributors