By Tino Balio
This collection of papers examines the evolving relationship between the motion picture industry and television from the 1940s onwards. The institutional and technological histories of the film and TV industries are looked at, concluding that Hollywood and television had a symbiotic relationship from the start. Aspects covered include the movement of audiences, the rise of the independent producer, the introduction of colour and the emergence of network structure, cable TV and video recorders. Originally published in 1990.
Table of Contents
Part 1: Responding to Network Television Introduction Tino Balio 1. From ‘Frontal Lobes’ to the ‘Bob-and-Bob’ Show: NBC Management and Programming Strategies, 1949-65 Vance Kepley, Jr. 2. Building the World’s Largest Advertising Medium: CBS and Television, 1940-1960 William Boddy 3. The Weakest Chain and the Strongest Link: The American Broadcasting Company and the Motion Picture Industry, 1952-1960 James L. Baughman 4. Network Oligopoly Power: An Economic Analysis Barry Litman 5. Hollywood's Attempt at Appropriating Television: The Case of Paramount Pictures Timothy R. White 6. New Producers for Old: United Artists and the Shift to Independent Production Tino Balio 7. Glorious Technicolour, Breathtaking Cinemascope and Stereophonic Sound John Belton 8. Red, Blue and Lots of Green: The Impact of Colour Television on Feature Film Production Brad Chisholm 9. Feature Films on Prime Time Television William Lafferty Part 2: Responding to New Television Technologies Introduction Tino Balio 10. Pay Television: Breaking the Broadcast Bottleneck Michele Hilmes 11. Home Video: The Second Run "Theatre" of the 1990's Bruce A. Austin 12. The Made-for-TV Movie: Industrial Practice, Cultural Form, Popular Reception Laurie Schulze 13. Building a Movie Theatre Giant: The Rise of the Cineplex Odeon Douglas Gomery 14. Coca Cola Satellites?: Hollywood and the Deregulation of European Television Edward Buscombe
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