By Paula Landry, Stephen Greenwald Routledge 334 pages | 40 B/W Illus. Paperback: 9781138571419 pub: 2018-06-18
Table of ContentsNotes on Contributors List of Figures/Tables Preface Chapter 1: A Brief History of the Film Industry Movie Industry Themes A Brief Business History Of Film Convergence And Disruption Fast Forward To Present Day Chapter 2: A Business Overview of Film Key Characteristics Of The Industry Structure Of The Industry New Media Players And Their Impact Chapter 3: Movie Development Where Films Come From Process Studio Versus Indie DIY Filmmaking Chapter 4: Financing Corporate Financing Picture Financing Crowdfunding, Production Incentives, Soft Money The Future Chapter 5: Production Preproduction—Planning Production Postproduction Impact Of Mobile, VR/AR And IMAX Chapter 6: Distribution Distribution Details The Distribution Agreement Changes In Distribution: OTT, Convergence, Disruptors Impact Of The Internet And Mobile Technology Direct And Hybrid Models Global Influences On Distribution Chapter 7: Movie Marketing Marketing: Creating Awareness For A Film Social Media Trends In Promotion And Marketing Film Festivals And Markets Chapter 8: Film Exhibition, Retail & Consumption Exploitation: Creating Availability Of A Film Theatrical Rethinking The Theatrical Experience New Business Models From Video/DVD To VOD/PPV Online And Mobile Platforms Cable/Free-TV/Cutting The Cord Impact Of Global Markets Ancillary Rights Chapter 9: Accounting GAAP Versus Contractual Accounting GAAP—Corporate Accounting Chapter 10: Case Studies How To Make $250 Million And Lose It, In A Year: The Story Of The Film Business – By Stephen Greenwald Cell Phone Feature Film: Tangerine Comic Book Movies Take Over The World: Wonder Woman Relying On Genre: 2017 Horror Movie, Stephen King’s It Netflix In Movie Theaters: Okja Contrasting Film Industries: Europe And Hollywood – By Michael Kalb The Nature Of Copyright: European Author’s Rights Versus American Copyright – By Michael Kalb Appendix A. Option and Literary Purchase Agreement B. Release For Submission Of Materials To Studio Or Production Company C. Writer Theatrical Short-Form Agreement – Work For Hire D. Life Story Rights Agreement E. Directing Agreement F. Actor Services Agreement G. Product Placement Release H. Script Readers Coverage Report Content and Format I. Acceptable Genre Classifications J. Film Festivals K. Online Film Distribution Platforms L. Popular Movie Industry Trade Magazines / Sites Index
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Reviews"Behind the mystique, red carpets and dreams of glitz and glamour lies a business like no other. If this is a business you’re in or headed toward, you need to understand how it started, how it works and where it’s going – whether you’re a student or a producer prepping your first film. The knowledge in this book is gold, and it will expertly guide you over the steep learning curve that, for some, takes years to navigate. Buy it! Read it! It’ll make you a whole lot smarter, save you time and money and help to propel your career." —Eve Honthaner, Deputy Director, California Film Commission; Instructor, USC School of Cinematic Arts; Author of The Complete Film Production Handbook and Hollywood Drive "The Business of Film by Paula Landry and Stephen Greenwald is the only book I have found that details not only how to work within the studio system to develop, finance, produce, market and distribute a film, but also how to go the independent route. It is the most comprehensive, step-by-step resource for anyone interested in the film business and as such is the essential text in my Film Business course." —Todd Alan Price, Associate Professor, Arts Administration, Theatre & Speech Department, Wagner College "Paula Landry and Stephen Greenwald’s book The Business of Film is a fantastic introduction to the film business for someone coming to it fresh. It will be of particular use to those looking to understand the unique and often opaque world of feature film accounting. In addition, the legal templates and contracts provided will be an invaluable resource to up-and-coming producers." —Stephen Follows, Leading Film Industry Analyst
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