ISBN: 9780813168715; Hardcover 296 pages, 6.00 x 9.00 in, 30 b/w images
Showman of the Screen Joseph E. Levine and His Revolutions in Film Promotion by A. T. McKenna
Short, immaculately dressed, and shockingly foul-mouthed, Joseph E. Levine (1905--1987) was larger than life. He rose from poverty in Boston's West End to become one of postwar Hollywood's most prolific independent promoters, distributors, and producers. Alternately respected and reviled, this master of movie promotion was responsible for bringing films as varied as Godzilla: King of the Monsters! (1956), Hercules (1958), The Graduate (1967), The Lion in Winter (1968), and A Bridge Too Far (1977) to American audiences .
In the first biography of this controversial pioneer, A. T. McKenna traces Levine's rise as an influential packager of popular culture. He explores the mogul's pivotal role in many significant industry innovations from the 1950s to the 1970s, examining his use of saturation release tactics and bombastic advertising campaigns. Levine was also a trailblazer in promoting European art house cinema in the 1960s. He made Federico Fellini's 8½ (1963) a hit in America, feuded with Jean-Luc Godard over their production of Contempt (1963), and campaigned aggressively for Sophia Loren to become the first actress to win an Oscar for a foreign language performance for her role in Two Women (1960).
Despite his significant accomplishments and prominent role in shaping film distribution and promotion in the post-studio era, Levine is largely overlooked today. McKenna's in-depth biography corrects misunderstandings and misinformation about this colorful figure, and offers a sober assessment of his contributions to world cinema. It also illuminates Levine's peculiar talent for movie- and self-promotion, as well as his extraordinary career in the motion picture business.
A.T. McKenna is associate professor of film history at USC-SJTU Institute of Cultural and Creative Industry. He is the coauthor of The Man Who Got Carter: Michael Klinger, Independent Production and the British Film Industry 1960-1980, which received the 2015 Best Book Award from the British Association of Film, Television and Screen Studies (BAFTSS). He is also coeditor of Beyond the Bottom Line: The Producer in Film and Television Studies.
Book Reviews:
"Anthony Thomas McKenna's Showman of the Screen: Joseph E. Levine and His Revolutions in Film Promotion is a fast, thoroughly enjoyable and informative read that paints an honest portrayal of Levine's good and bad characteristics from his youth right up until a month before his death." -- Robert Crane, author of Crane: Sex, Celebrity, and My Father's Unsolved Murder
"This study of Levine, because it is so thorough and detailed, is likely to remain the standard account of his life." -- Andrew Spicer, author of Sydney Box, Film Noir, and Typical Men: The Representation of Masculinity in Popular British Cinema
"A.T. McKenna's biography is surely the last word on this fascinating man, the likes of whom the film industry is unlikely to see again. McKenna's scholarly approach and impeccably detailed research have left no stone unturned in presenting as full an account as possible of Levine, both the legend and the man himself." -- Cinema Retro
Payment & Security
Su información de pago se procesa de forma segura. No almacenamos los detalles de la tarjeta de crédito ni tenemos acceso a la información de su tarjeta de crédito.
Gastos estimados de envío
Política de reembolso
You must contact us before returning any item.
BOOKS
Books returned to us without prior agreement will not be credited or acknowledged. We can accept no liability for financial losses incurred by customers who have submitted unauthorized returns – so please contact us before returning an item. Products sold on this website are sold on a firm sale basis and are not returnable. This does not affect your rights to return damaged/defective items. If you have received a damaged/defective item, please contact us as soon as possible via our online contact formand/or via email at store@studentfilmmakers.com. Please add our email address to your address book and "whitelist" us, so that you receive our message in your inbox, and so that our reply doesn't go into your bulk or spam folder.
Cancellations: If you wish to cancel an order, please contact us as a matter of urgency because once we have charged and dispatched your order we cannot then cancel it. This does not affect your rights to return damaged/defective or incorrect items.
AZDEN PRODUCTS
Full refund inside 30 days. No refunds outside of 30 days. No exception. Products must be returned in excellent condition or a restocking fee of 15% will apply.
If a customer has a defective product and they are outside the 30-day return window please see the Azden Webpage for warranty.
E-GIFT CARDS
Once the e-gift card has been e-mailed, it is non-refundable. If the intended recipient does not receive their e-card or accidentally deletes it, we are happy to resend the e-gift card if they contact us through our online contact formand/or via email at store@studentfilmmakers.com.
WORKSHOPS
Workshop Cancellation and Refund Policy
Please read the policies regarding refunds, transfer credits and other important items before you register.
Withdrawals & Refunds
Registration fees are non-refundable unless a participant provides StudentFilmmakers.com with written notice that he or she intends to withdraw from a workshop. See the following details below.
Written withdrawal notice must be received by the StudentFilmmakers.com at least 30 days prior to the workshop.
Withdrawals or requests for a refund may not be made by telephone.
Please note that absence from workshop does not constitute notice of withdrawal.
Full refund minus a $25 admin fee up to 30 days out of your scheduled training.
50% refund after that up to two weeks out from the scheduled date.
No refund within two weeks of the training date.
An exception will be made for an unexpected illness, and a refund of 50% or a credit to attend an up-coming workshop can be issued.
You can only receive a refund in the original payment method.
In lieu of a refund, you can also transfer your spot to someone else. We can transfer tickets up until the day before the event.
No Show
When a participant is confirmed in a workshop and fails to attend, the participant will be charged the full workshop fee.
Workshop Cancellations
StudentFilmmakers.com reserves the right to cancel any workshop, and you will be issued a full refund for your registration. StudentFilmmakers.com is not responsible for any loss or damage as a result of a substitution, alteration or cancellation/postponement of an event. StudentFilmmakers.com shall assume no liability whatsoever in the event this conference is cancelled, rescheduled or postponed due to a fortuitous event, Act of God, unforeseen occurrence or any other event that renders performance of this conference impracticable, illegal or impossible. For purposes of this clause, a fortuitous event shall include, but not be limited to: war, fire, labor strike, extreme weather or other emergency.
Please note that while speakers and topics were confirmed at the time of publishing, circumstances beyond the control of the organizers may necessitate substitutions, alterations or cancellations of the speakers and/or topics. In case of a speaker's cancellation a substitute speaker of equivalent level or higher will be provided. As such, StudentFilmmakers.com reserves the right to alter or modify the advertised speakers and/or topics if necessary without any liability to you whatsoever. Any substitutions or alterations will be updated on our web page as soon as possible.
